Marketing is all about
#Getting known
#Getting liked
#Getting found
#Getting results
It has always been the 4 key disciplines. The online presence has not changed this – only enhanced their importance.
Helle Vesterager
Brand Mansion
WHAT WE DO?
Often we see that that the marketing efforts of our customers have been focused on one or two of the key disciplines – while they forget the importance of the remaining two. However, more often we see marketing departments that have not been introduced to a clear set of guidelines from the top management, when it comes to:
- What we want to be known for
- Who we wish to be preferred by
- Where we want to be found and how often
- Our desired results
At Brand Mansion we specialize in bringing all 4 marketing disciplines into play.
Our expertise is bringing the right skills to the table. Clarifying wishes and objectives or preparing inputs for the marketing plan. Most importantly, through close collaboration with our customer, we make sure that the changes make sense and are implemented into the existing internal marketing department.
WE OFFER OUR ASSISTANCE
- Defining objectives and, when relevant, who the target group is and which USPs are important. This will typical be on the board/ top management level
- Planning a marketing strategy covering a certain amount of time – usually 12 months
- Organizing the marketing team and external resources
- If requested we are also able to help with the practical implementation of one or more of the tasks.
“We take pride in ensuring that the marketing team we work with can see the purpose and objective of the tasks given – and that they are ready to take on the responsibility themselves after a defined period of time.”
Teamwork
We see the best results when the marketing function is represented at management level. Either via an internal marketing manager or when Helle Vesterager enters the role for a certain period of time.
In cases where Brand Mansion acts as external marketing manager, a strong and decisive marketing coordinator needs to be allocated to the project – as a minimum. This, to secure an internal ownership, progress and a good switch to the daily operations.
Who are we?
At Brand Mansion we are experts in cooperating as external marketing managers/ marketing responsibles/ external CMOs – the title goes by many names.
We can help your company in defining a marketing strategy AND make sure that it is adapted and executed. This can either happen through the company’s own employees, your current agencies, our business partners or a combination of the above.
- Social media specialists
- Email specialists
- Advertising specialists
- SEO – search engine optimisation expertise
- Copywriters
- Photographers
- Video production specialists
- Graphic artists
- Web developers
- E-commerce specialists
- Exhibition and interior designers
- Printshops and giveaway creators
Helle Vesterager
Has a background within the fashion industry and a great deal of experience working with tasks like marketing of retail stores, visual identities, e-commerce operations, B2B marketing, online marketing and email marketing.
Throughout her career, she has often seen that the company’s good ideas just need a little push in the right direction, in terms of providing focus and the right tools, to make them take off and fly.
References
? What do our business partners say?
Brand Mansion has completed several strategic tasks for DK Company in 2018. Here are a few examples: Preparing a discussion paper: The advantages and disadvantages of a centralised marketing function in a company with many independent international fashion brands. The interfaces between a centralised e-commerce function and a decentralised marketing and communication effort.
Defining the skill requirements and subsequent design of the job descriptions and job adverts for the open positions in continuation of the decisions made earlier.
We can only recommend Brand Mansion as an independent sparring partner on the strategic level. Helle Vesterager’s background in the fashion industry also contributed towards our internal strategic discussions becoming more “on-point”, “decisive” and not least, “forward-thinking.”
In 2017, Brand Mansion prepared a presentation on optimising our Norwegian website, introducing email marketing and streamlining Jydsk Vindueskompagni’s surveying and installation flow.
The task was solved, and then some: As of today’s date, the inquiries we receive from the Norwegian market are up 300%. The email marketing is 100% automated, and it has become a significant channel on the Danish market. Last but not least, our surveying and installation offers for the end-users, combined with an offer for financing, have become the keys to increasing our average order size.
As an illustration of how happy we have been with this collaboration, today we have chosen to forge closer ties to the company. Brand Mansion has been in charge of a comprehensive visual upgrade, and they are also in charge of our annual marketing wheel. This means that they are participating in our day-to-day communication initiatives, and Helle Vesterager is also a member of our board.
We have had the pleasure of working with Brand Mansion in several contexts. Among other things, I can mention: Chatbots, the development of automated advertisement initiatives for current B2B customers, requiring large-scale integrations, Facebook advertising flows and not least, we have used each other as sparring partners for “out of the box” ideas for new online business concepts.
In 2018, our companies have worked closely together on exciting new joint initiatives related to customer leads. I can only recommend Helle Vesterager as a highly professional and serious business partner.
Contact
Did we spark your interest? We would be thrilled to hear from you and talk more about how we can work together.
Brand Mansion a. Trade Republic Aps, CVR: 38594087
